Estefania Tapia

Marketing Strategist& Project Manager

I build marketing systems that bring in leads, bookings and loyal audiences for B2B and B2C brands, in English and Spanish.

Estefania Tapia, marketing strategist and project manager
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My experience

50+ qualified B2B leads/month

73.5% email open rate

2× Airbnb bookings

2× subscribers

Case studies

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Lynx Connections

Social media Strategy from scratch | 50+ qualified B2B leads per month within 90 days

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Monroe County Schools

73.5% open rate on an 8-email recruitment journey

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Gutsy Medical

B2B LinkedIn + website redesign for a healthtech brand

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ERGOSTATS

Built a B2B marketing team from zero

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Duval Street Media

Six hospitality brands, six voices, 2× bookings for Barrier Island House

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Medoncmd

Doubled email subscribers with a monthly oncology magazine

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Where there's strategy, there's clarity. Where there's clarity, there's growth. / Where there's strategy, there's clarity. Where there's clarity, there's growth. / Where there's strategy, there's clarity. Where there's clarity, there's growth. / Where there's strategy, there's clarity. Where there's clarity, there's growth./ Where there's strategy, there's clarity. Where there's clarity, there's growth.

My Experience

Five years building marketing for B2B and B2C brands in the US, Canada, the Bahamas and Latin America, in English and Spanish.

  1. 2025

    Marketing Project Manager

    Lynx Connections, Oct 2025 – Sep 2026

    B2B and B2C growth for a home-services marketplace. 50+ qualified B2B leads per month within 90 days.

  2. 2024

    Social Media Manager & Content Strategist

    Duval Street Media, Jun 2024 – Sep 2025

    Six hospitality brands in Key West and the Bahamas. Doubled Airbnb bookings for Barrier Island House.

  3. 2023

    Marketing Strategist & Website Manager

    Medoncmd, Jul 2023 – Jul 2024

    Led a cross-functional team for an oncology education platform. Launched a monthly digital magazine and weekly newsletter that doubled subscribers and grew website traffic 20–30%.

  4. 2021

    Marketing Manager & Digital Strategist

    ERGOSTATS Statistical Research Center, Mar 2021 – Jan 2024

    Built and led the marketing function for a B2B statistical consulting firm.

  5. 2019

    Founder

    TEFY Asesoría Académica, 2019 – present

    Academic advising practice for psychology students.

Selected freelance clients: Gutsy Medical, Monroe County Schools, Profundiza, Malinche STL, San Alfonso Hostería

Let's build something that works.

Hiring for a marketing or project management role, or need a strategy for your brand? Send me a note and I'll get back to you within one business day.