Hi, I'm Estefy.

Estefania Tapia

Bilingual Marketing Strategist & Project Manager

I studied psychology before I studied marketing, and I still start every project with the same question: why would this person say yes? Then I build the system around the answer, from positioning and content to campaigns and the project plan that keeps it all on time.

For 5+ years I've worked with B2B services, healthtech, hospitality and education brands across the US, Canada, the Bahamas and Latin America, in English and Spanish.

I work best with teams that want real strategy, not just tactics, because clarity is where growth starts.

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What I bring to a team

Strategy & marketing architecture

Integrated strategies tied to business goals and market position, so every channel pulls in the same direction.

Leadership & execution

Campaign coordination, team management and projects that run smoothly, on time and without chaos.

A psychology-based approach

Consumer psychology applied to messaging, funnels and processes, so they're clear, persuasive and easy to sustain.

Strategy & MarketingArchitecture / Building integrated strategies aligned with your business goals and market position./ Strategy & MarketingArchitecture / Building integrated strategies aligned with your business goals and market position. /Strategy & MarketingArchitecture / Building integrated strategies aligned with your business goals and market position. / Strategy & MarketingArchitecture / Building integrated strategies aligned with your business goals and market position.

Leadership & Execution / Campaign coordination, team management, and projects that run smoothly without chaos./ Leadership & Execution / Campaign coordination, team management, and projects that run smoothly without chaos. Leadership & Execution / Campaign coordination, team management, and projects that run smoothly without chaos. Leadership & Execution / Campaign coordination, team management, and projects that run smoothly without chaos.

Psychology-Based Approach / Applying learning psychology principles to make your processes clear, sustainable, and effective. Psychology-Based Approach / Applying learning psychology principles to make your processes clear, sustainable, and effective. Psychology-Based Approach / Applying learning psychology principles to make your processes clear, sustainable, and effective. Psychology-Based Approach / Applying learning psychology principles to make your processes clear, sustainable, and effective.

How I got here

In 2019 I started an academic advising practice for psychology students. I had to learn digital marketing fast to grow it, and I discovered I loved the strategy side as much as the teaching.

That led me to build a marketing team from zero at a statistical research center, then to lead campaigns for healthtech, hospitality and B2B marketplace brands, and to a Master's in Marketing focused on consumer psychology.

The lesson that connects all of it: every thriving brand, team or project has one thing in common, a clear strategy. Helping people find theirs is my favorite part of the job.

Outside of work

The things I love have one thing in common: they need focus, preparation and a cool head. Turns out that's also how I run projects.

The day the road tested me

I had just finished my first Oceanman. Salty, exhausted and so proud of myself. Then I checked my phone: my cat was missing.

In one second, pride turned into panic. I cried. I couldn't think straight. I felt a level of stress and anxiety I had never felt in my life. And I was alone, on my motorcycle (Burbuja), 12 hours away from home.

So I made a deal with myself: fall apart later, ride now. I slowed my breathing, focused on the road one curve at a time.Those were the hardest 12 hours I've ever ridden.

When I finally found her, it was pure magic. The tears came back, but this time they were the good kind.

That trip taught me what I now bring to every high-pressure project: feel it, breathe, and then do the next right thing.